According to Adweek, when it comes to advertising, we own Georgia. In their map of the top 50 ad agencies in the United States, shops were ranked by a combination of head count, notable clients, legacy and reputation. We’d argue it has a lot to do with great creative work and a culture of innovation, too.
“Every state has ‘that agency.’ The one you can’t help but admire, or envy. The one where you’d like to work—or if you’re lucky, where you do work. The one that’s hard to beat. The one that critics moan is overrated. The one that, more often than not, just gets it right.”
Read the full story – and zoom in on our logo in the map – here: Adweek
Our Matthew Drake recently participated in the TechCrunch Disrupt SF 2013 hackathon. We asked him what he learned, but we don’t know the secret handshake, so he won’t tell us. But you can see him give a demo of his hack, Secret Handshake, here. It uses Leap Motion technology and Clover’s API to make paying for things virtually hands-free. High five-fist bump-turn it-explosion (translation: awesome job, Matt).
“So I came in, I started my transaction, got my cart full, I went to pay and then I’ve got credit card, cash and one of the last options is Secret Handshake. I hit that button, I identify myself and then I put in my hand pattern and it knows who I am. It’ll debit your account and then you’re done.”
Read the full story here: PSFK
Ethics and advertising, they go together like peanut butter and jelly…right? To answer this question as it applies to word-of-mouth marketing and content creation, WOMMA turned to our Kyle Lebet. His digital media expert opinion? It’s a fine line, we just have to walk on the right digital, social and search side of it.
“For brands and marketers, maintaining a strong ethical POV on content creation is crucial; if we don’t, someone will do it for us, as we’re seeing with government and browser stances in the cookie targeting space. Upholding strict ethical standards and producing award-winning work are not mutually exclusive.”
Read the full story here: All Things WOMM
We don’t just make news(worthy work). Sometimes, we break news. In this case, our Chris Gleason helped TechCrunch‘s Ingrid Lunden and the Atlanta Business Chronicle‘s Urvaksh Karkaria break the story about Adobe’s acquisition of Search Discovery’s Satellite. He also talked to them about the likely reason for the partnership and what it means for brands, marketers and Adobe competitors like Google.
“It’s not always easy for big companies to move quickly. Adobe is trying to create an end-to-end solution for marketers to manage, track, test and optimize their sites. Having a user-friendly and flexible tag management solution is another step in that direction for Adobe.”
Read the full TechCrunch story here
Read the full Atlanta Business Chronicle story here
Crafting a brand story and creating engaging content to tell it are two of the biggest challenges for marketers today. To discuss how brands and agencies can do both and drive word-of-mouth, WOMMA’s All Things WOMM blog invited our Paul Eulette to host a virtual discussion on the topic via the #WOMMAChat hashtag. Read all about it.
“@SocialDivo: #BrandJournalism provides reputable content around a brand’s industry, showing its expertise and authority #WOMMAchat”
Read the chat recap here: All Things WOMM
If the National ADDY Awards and the North American Effie Awards are any indication, Atlanta is on an advertising winning streak. And the Atlanta Business Chronicle is taking note. They asked our Richard Ward what gives us the edge and how we brought home hardware for our Costa Rica Tourism Board and Tampa Bay Lightning clients.
‘’First, there’s the quality of the ideas, and second, we’re surrounded by an infrastructure that’s intimate enough to execute those ideas quickly and seamlessly…What we’ve done is built all these disciplines — digital production, digital media, digital creative, social media, TV creative, traditional media planning and buying, strategic planning and performance analytics — under one roof.’’
Read the full story here: Atlanta Business Chronicle
Snapchats of burritos are in and five-year plans are on the out. Just ask Taco Bell. So how can new and existing platforms best feed your brand that beefy, crunchy success? For words of social wisdom, iMedia Connection again summoned our Yuna Park. Read the first two posts in her three-part series with practical tips for marketers to pursue social and digital innovation here and here.
“Innovation is often a lofty goal for brands and agencies, but the steps to help you become more socially and digitally savvy don’t necessarily have to be. Position yourself for success by being efficient with your time, finding the right tools to help you get there and not being afraid to play with fire.”
Read the full post here: iMedia Connection
At its annual Worldwide Developers Conference (WWDC) this week, Apple announced the arrival of iTunes Radio. So, naturally, Ad Age’s John McDermott chose our resident iOS addict David Reeves for the man-on-the-San-Francisco-street skinny on Apple’s entrance into the realm of digital music streaming, their freemium model for consumers and their appeal to marketers through iAd.
“Pandora and Spotify probably don’t have the location component, and they don’t have access to other apps on my device. That’s another level of context Apple can access that others can’t.”
Read the full story here: Ad Age
A dash of “if” and a touch of “then” is all that IFTTT requires to conjure up a recipe that allows both consumers and brands to automate their digital actions and make connecting across the Web easier. But this simple recipe may not bake the consumer-friendly, WOM-driving cake that brands are hoping for. WOMMA’s All Things WOMM blog turned to our Ryan Simmons to get the scoop on this low-action recipe.
“IFTTT is a great tool for personal moderation of Internet content, but an over-saturation of marketing content stemming from IFTTT recipes could lead to the online equivalent of junk mail, potentially turning consumers away from brands on highly engaging social platforms and decreasing WOMM.”
Read the full story here: All Things WOMM
Snapchat, Path, Twitter, Instagram, Vine… with the social media forest growing at such a rapid pace, how will Facebook compete? iMedia Connection asked our Chris Tuff for the answer, and he delivered with 10 ways that Facebook is developing to make marketers happier. Learn how the 800-lb. social gorilla is adapting to thrive.
“I think it’s going to be really fun to watch also these younger guys – the Snapchats and the Twitters of the world – to see where also the plays are there for brands. But Facebook is going to continue to be that 800-lb. gorilla.”
Read the full story here: iMedia Connection