Weekly Social Download: So you don’t have to stress out that everything just changed again.
Facebook Announces Facebook Camera App for iPhone
Camera is Facebook’s newest mobile app for iOS, and it puts the many photos our friends post every day into one place. Like Instagram, photos are arranged in chronological order, and you can add your own photos directly from the app.
Nike Launches “My Time is Now” Campaign
In what may become a signifier of the true beginning of the season, Nike has ushered in the Euro Cup with an epic commercial featuring the biggest names in soccer. The ad features a match between the Netherlands and France, but the game is interrupted when a group of young players crash the proceedings.
Band-Aid Magic Vision Augmented Reality App
Band-Aid Magic Vision, a free app for iPhones and iPads, is linked to Muppets Band-Aids that already are widely available. After a bandage has been applied, children can use an iPhone or iPad and, within the app, point the device at the bandage, much like scanning a QR, or quick response, code, those pixilated boxes on ads, posters and packages. When children look at the screen, a Muppet character appears to emerge from the bandage.
In Colombia, Coca-cola promoted its online radio station Coke FM via a live concert where the audience could literally ‘download’ the band by downloading songs online. The stunt, via Ogilvy & Mather Bogota, saw the artists (a local band with a new album) suspended 50m above the stage. Every time the audience downloaded a song, the band played it and came down 10 meters, until they reached ground level with their fans.
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