Livehoods offer a new way to conceptualize the dynamics, structure, and character of a city by analyzing the social media its residents generate. By looking at people’s checkin patterns at places across the city, they create a mapping of the different dynamic areas that comprise it. Each Livehood tells a different story of the people and places that shape it.
In a bid to launch a travel brand on Twitter and Facebook, Columbian agency, YR, came up with the idea of allowing 5 of the top tweeters in the South American country to “bet” their followers on a live game of poker. Dubbed “Twitpoker”, winner would come away with 180,000 followers. The losers? Nothing!
Stride Gum claims to be ridiculously long lasting gum, so naturally, they created a ridiculously long lasting banner ad to match, and it was so good, it’s just picked up a webby award for it!
The foursquare Blog recently announced that its geo-location service has forged a partnership with OpenTable, the online real-time restaurant reservation platform. Essentially, foursquare users can access its Explore recommendation engine to research the restaurants of a specific locality and then go on to book reservations with the new OpenTable integration.