An online fashion store called SSENSE collaborated with Iggy Azalea, FKi, and Diplo for their music release by creating a shoppable music video. The musicians are wearing designer clothes from Phillip Lim, Givency, and Alexander McQueen and viewers can click on hot spots that will drive them to a commerce experience.
Microsoft and Facebook have partnered up to create A Year in the Like, a tool that takes you on a visual journey through the past year by pulling information from your Facebook Timeline.
Smart Argentina used Twitter to do an innovative animated campaign for its Fortwo microcar in the South American market. Scrolling down on the brand’s Twitter page gives an idea of the concept, but doesn’t fully convey the intended effect, so there’s also a YouTube video combining the total of 455 individual tweets to show an animation of the Fortwo driving through Argentinian city streets, and ending with the tagline, roughly translated from Spanish, “It fits in any space. Why not in 140 characters? Smart Fortwo…a big idea for the city.”
Social is a new type of technology, one that’s much more freeform, unstructured, and unpredictable than the advances that came before it. This means much more innovation, variety, and volume will come from it. It also means it must be managed very differently. The ROI of a social business effort regarded and managed through the traditional IT project delivery process will look very different than a deployment and management effort matched to the technology.
The power of social media and young boy with imagination who raises over $140k for his college fund with one video.
These days, every established company is at risk of having its industry–and its own business–disrupted by a startup. Cognizant of this, companies devote a lot of time to talking about how important it is to innovate. But here’s the truth: most companies can’t innovate because everyone is paid to maintain the status quo.