Coca-Cola is dialing up its efforts to combine social media with outdoor events, following a successful initiative around a Paul McCartney concert. In a goodwill effort dubbed “America Is Your Park” (AIYP) that runs through July 15, Coke is inviting Foursquare users to check in to their favorite local, state or national park. The check-ins equate to votes in a contest where the winning public park gets a $100,000 grant from Coke. Consumers can also vote online. AIYP is in its third year, but it’s the first time Foursquare has been employed (and reportedly is only the second time Coke has run a Foursquare-based promotion in the U.S.
Qatar Airways launched a Twitter-powered global race that connects people around the world. The “Tweet-a-Meet” campaign enables teams of two to turn tweets into miles for a flight. Contestants simply log onto the company’s dedicated site – tweet-a-meet.com to register for the race through their Twitter account. After selecting a race companion, the teammates select any one of Qatar Airways’ 117 international destinations as their meeting point. Twitter users can accumulate miles based on the number of tweets that includes #tweetameet. The first three teams with the highest number of tweets at the end of the race will each win a pair of business class tickets to their chosen destination while other pairs are entered for chance to win one of five pairs of Qatar Airways Economy Class tickets to their dream destination.
On July 1, 2012 Taco Bell launched “Operation Alaska” a special mission to deliver 10,000 tacos to the isolated town of Bethel, Alaska. Back in June, local residents staged a prank leading people to believe that Taco Bell would be opening a restaurant. When the chain restaurant found out about the prank, they decided to bring Bethel residents what they had been craving. However, the fact that Bethel is accessible only by air or by river complicated plans. They used a military helicopter to fly a Taco Bell truck over the ocean.