Krista Lang

SVP, Executive Director of Media and Analytics

Krista has a successful history of leading her teams and clients to deliver on business goals. Her foundation of traditional media expertise is enhanced by her 6+ years of digital experience. At 22squared, she leads the Media Planning, Buying, Search, and Analytics teams, and works to collaborate across the agency to develop business-driving media and measurement plans for all of our brands. Krista has a wealth of client experience ranging from CPG to Financial to Retail, across Brand and DR, working on national brands like Nike, Wachovia, Miller Coors and Microsoft, to name a few.