Genna Franconi

SVP, Executive Account Director

Genna has more than ten years of integrated marketing experience and leads The Home Depot account at the agency, where our efforts center around digital, social, and influencer marketing initiatives. Genna started her career in Public Relations at Jackson Spalding, and then moved to NYC where she led the Consumer & Lifestyle practice for key clients at social media agency, Attention. Her experience includes work for Delta Air Lines, Pepperidge Farm, Diageo, W Hotels and Mattel/Barbie. Today, she provides account leadership and strategic counsel for The Home Depot, working closely with our creative, production and media teams to help the brand connect with their audiences at the right time, in the right place, with the right content.